MediaAnalysis

Real-time analysis of online news media and social media (such as the blogosphere).

Analyse and see trends in real-time

Review trends and see real-time upswings and downturns in a simple and easy-to-use online interface. Distinct graphs, updated in real-time, give you an overall view of how often and from what sources your company is portrayed in the media.

Continuous media monitoring

See what is written about your own company, your competitors, your trademarks, and other markets. Monitor the sites and online content (including .pdf) of Swedish and international media. Monitor important social forums like blogs, micro blogs, discussion groups, etc.

Qualitative analysis and quantitative measurements

MediaAnalysis offers:

• Tendency analysis of editorial content
• Penetration in articles, media share-of-voice, and media reach
• Estimates of the PR-value and the advertisement value due to media exposure

Adjusting to needs

MediaAnalysis can be adjusted to only show the sources you want to monitor, and the results are presented in a manner suited to your way of working.