Widens your media monitoring

Aitellu NewsMatcher is an effective tool created to help online editors in finding news articles that are related to their own published article. This tool aids in framing the article within a wider context relative to the covered news event. In addition, using Aitellu NewsMatcher on the webpage gives the online newspaper an opportunity to function as a node of information, meaning that the visitor spends more time on the website.

How Aitellu NewsMatcher works

Aitellu NewsMatcher continuously delivers relevant, complementing and engrossing news material to your website. The service detects articles published all over the web and delivers it straight into context with your own article.

Aitellu NewsMatcher automatically finds and reads relevant articles from internal or external news sources. The online editor does not need to set up an individual search for each article; Aitellu NewsMatcher handles all those tasks for you.

Moreover, in order to avoid receiving a large amount of rewritten press releases that deals with the same material, Aitellu NewsMatcher is intelligent enough to ignore irrelevant articles that are too similar to the original text.

Aitellu NewsMatcher gives the online visitor access to the highest lookout point in the mediascape. The service does not only give your reader a full overview of what the media reports about a news event; it also helps you increase the number of daily visitors to your website.